The OnHollywood 100 were unveiled today, and we were honored to be part of a prominent virtual goods trend, as highlighted by Virtual Goods News. Our CEO Dan Jansen will be speaking at the OnHollywood event at the Sofitel in West Hollywood on April 28.
We are so pleased to announce our partnership with the NBA. We are excited to be able to offer a wide range of products from all NBA teams. Already items are available in RockYou’s application Superpets and soon in WeeWorld as well, followed by our newest platform partner, Planet Cazmo.
This is a great step forward in our IP acquisition efforts and will be a fun way for passinate basketball fans to share in a little piece of the action, virtually. More great IP and distribuiton plans to come soon!
We’re happy to announce that we closed another deal with the one and only T-Pain to sell branded virtual merchandise based on his iconic image and likeness. The first deployment is through RockYou’s app, Superpets! T-Pain sunglasses, hats, hair and of course his gold grill are now available through Superpets on Facebook, MySpace, and Friendster.
Check out this great article that features Virtual Greats and Dan Jansen.
If you were watching the Superbowl, you may have caught the “Avatar” ad for Coke Classic.
http://www.hulu.com/superbowl/55620/super-bowl-xliii-ads-coke-classic-avatar
Just another sign that virtual avatars are becoming more commercial!
I am so excited about this for a number of reasons. First and foremost, it is the first time we’ve extended premium virtual goods into virtual worlds running within the world’s largest social networks.
For those of you not up to speed, Super Pets is a virtual pet experience that allows you to adopt a pet, train it and battle it against your friends’ pets. Within Facebook, Super Pets has 417, 000 monthly Active Users and within Myspace, it has 4.5 million monthly Active Users. One of the challenges brands had in being sucessful in Second Life was that while the monthly active population was large (and the time per user, enormous), there was no good way to get in front of all those users. Well, in Facebook with Superpets we’re now in front of an audience half as large as Second Life, and in Myspace, in front of one 4.5 times bigger than Second Life.
As for what we’re selling, we’re starting simple with items like winter hoodies for your pet that say Snoop’s cathcphrase, “Drop It Like it’s Hot” (you can see one on my avatar below, styled as a raccoon as a nod of the hat to my man Loic LeMeur and his Seesmic Logo.
We are so pleased to see such a great story about Virtual Greats in today’s NY Times. As social media evolves its business model to include virtual goods sales, and especially branded virtual goods, Virtual Greats stands at the intersection helping both platforms and IP holders.
Gigaom reports that one of Obama’s transitional team members is a huge World of Warcraft player. Every day the virtual worlds market grows, and while we don’t expect a virtual administration, we’re pleased that a modern and youth friendly approach will be incorporated into the Obama team.
The Journal’s Don Clark covered Virtual Greats’ debut in Gaia in the Business Technology blog late last week. He definitely had some fun with the concept of Snoop swag in vitual worlds.
Virtual Greats is moving fast. On our two main fronts, Artist rights and platform distribution, we are cutting deals that we plan to announce at the Virtual Worlds Expo in LA early September. With our new deals in place, VG stands to offer unparalleled exposure and scale to Artist that want to develop new revenue streams. We look forward to seeing you at the Expo to see whats new. Please stop by our booth- we are sharing it with our sister company, Millions of Us.