March 20, 2009 | by Brett Orlanski
We are so pleased to announce our partnership with the NBA. We are excited to be able to offer a wide range of products from all NBA teams. Already items are available in RockYou’s application Superpets and soon in WeeWorld as well, followed by our newest platform partner, Planet Cazmo.
This is a great step forward in our IP acquisition efforts and will be a fun way for passionate basketball fans to share in a little piece of the action, virtually. More great IP and distribution plans to come soon!
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March 06, 2009 | by Brett Orlanski
We’re happy to announce that we closed another deal with the one and only T-Pain to sell branded virtual merchandise based on his iconic image and likeness. The first deployment is through RockYou’s app, Superpets! T-Pain sunglasses, hats, hair and of course his gold grill are now available through Superpets on Facebook, MySpace, and Friendster.
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December 08, 2008 | by Brett Orlanski
We are so pleased to see such a great story about Virtual Greats in today’s NY Times. As social media evolves its business model to include virtual goods sales, and especially branded virtual goods, Virtual Greats stands at the intersection helping both platforms and IP holders.
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November 19, 2008 | by Brett Orlanski
Gigaom reports that one of Obama’s transitional team members is a huge World of Warcraft player. Every day the virtual worlds market grows, and while we don’t expect a virtual administration, we’re pleased that a modern and youth friendly approach will be incorporated into the Obama team.
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August 28, 2008 | by Brett Orlanski
Virtual Greats is moving fast. On our two main fronts, Artist rights and platform distribution, we are cutting deals that we plan to announce at the Virtual Worlds Expo in LA early September. With our new deals in place, VG stands to offer unparalleled exposure and scale to Artist that want to develop new revenue streams. We look forward to seeing you at the Expo to see whats new. Please stop by our booth- we are sharing it with our sister company, Millions of Us.
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June 16, 2008 | by Reuben Steiger
Tomorrow morning for the 2008 Cannes Lions Advertising Festival. With so much attention focused on Virtual Greats and the launch, it will be interesting to refocus on our core business and thinking about how we can bring larger scale storytelling to the web for clients. Of course, we may also pay attention to whether folks find it interesting to think about celebrity endorsement at mass scale from avatars. Or we may just sit on the beach.
One things for sure — the flight will be long and painful. Life’s certainties provide odd solace.
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June 10, 2008 | by Mat Small
Variety’s Marc Graser officially broke the news about the launch of our new affiliated company, Virtual Greats, which is the de facto leader in the extremely promising - but fragmented - US$1.5b virtual goods market.
Read the full piece here.
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