Study: Brands Sell in Virtual Worlds
Florida State University has released the results of a study conducted in conjunction with Planet Calypso parent First Planet Company, about how virtual world experiences affect user buying habits. The study concluded that users who interact with a brand in a virtual world environment are far more likely to purchase brand products than users who interact with a brand through traditional advertising mediums. The study is expected to help scientists better understand how cognitive states influence consumer behavior.
Full article here.
Posted by .(JavaScript must be enabled to view this email address) on 07/06 at 01:34 PM
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