Study: Brands Sell in Virtual Worlds
Florida State University has released the results of a study conducted in conjunction with Planet Calypso parent First Planet Company, about how virtual world experiences affect user buying habits. The study concluded that users who interact with a brand in a virtual world environment are far more likely to purchase brand products than users who interact with a brand through traditional advertising mediums. The study is expected to help scientists better understand how cognitive states influence consumer behavior.
Full article here.
I always study my lessons now a days. Because it really hard for me to understand the class discussion because of my classmates who keeps on talking.
Posted by texas forge on 04/18 at 05:25 AM
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