Going to Cannes
Tomorrow morning for the 2008 Cannes Lions Advertising Festival. With so much attention focused on Virtual Greats and the launch, it will be interesting to refocus on our core business and thinking about how we can bring larger scale storytelling to the web for clients. Of course, we may also pay attention to whether folks find it interesting to think about celebrity endorsement at mass scale from avatars. Or we may just sit on the beach.
One things for sure — the flight will be long and painful. Life’s certainties provide odd solace.