Great Article about Brands & Social Gaming
Check out this fantastic article that talks about brands & social gaming! http://bit.ly/aQYOpH
“Contrary to popular belief, all brands can find a space within the social gaming sphere. The question is not whether a brand is suitable, but rather what gaming experience can a brand provide and to what audience.
A brand doesn’t have to be the centre of a social game, but by providing something of value to game play, whether it’s an item, currency or a new environment, it is still possible to participate with consumers in a meaningful and relevant way.”